What is BiSci?
Behavioral Science is the study of how people think, feel, and act across different situations, combining insights from psychology, sociology, and other fields to decode human behavior. It’s like unlocking the secrets behind why we do what we do—whether in groups, at work, or on our own.
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"But...Why should I care?"
Because understanding human behavior helps improve everything from team dynamics and marketing strategies to public health and policymaking. And let's not forget it helps understand your own self. Your irrationality, your mind.
It’s the key to designing systems that work better, fostering healthier relationships, and creating real-world solutions that stick. In short, behavioral science helps us crack the code on what makes people tick and it gives us tool to understand eachother.
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Explore all things BeSci on THESONDER.
Our Goal Here
These are marginalia btw
Our articles (on behavioral science) are like sketches in the margins, tracing the subtle patterns that shape human nature.
We explore the unseen currents of thought and action, the quiet forces guiding our choices and our ideas, linking them to our daily lives, to politics, to our digital lives... to everything we can.
Beyond the obvious, we uncover the hidden rhythms of behavior, mapping the complex dance between mind and society.
These insights, often overlooked, find their place here—on the page, drawn from the depths of our shared human experience.
Simple. Insightful. Thought-Provoking. Critical. Fun.
to never numb the music of thoughts
Who is behind the pen
Founder
Giorgia Ruffini
giorgia.ruff@gmail.com
+39 3455095359