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Brian Eno ,Advertisement, (1982)
To romanticize the world, explains Schlegel is “to educate the senses to see the ordinary as extraordinary, the familiar as strange, the mundane as sacred, the finite as infinite.”
Salvador DalÃ. The Persistence of Memory. 1931 | MoMA
If modern technology dehumanizes us, then is there something that can re-humanize us? If modern technology disconnects us, then is there something that can reconnect us? … to nature, to other people, and to ourselves? Let's see what the German Romantics said.
If we are to engage the senses, why not just become hedonistic? Surely binge watching Netflix counts as appreciating art and imagining the world?
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Here, Novalis, one of the key figures of the movement, responds that the problem with hedonism is that it does not encourage our humanity or individuality. The hedonist:
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Devotes himself to a life of comfort. He makes his life into a repetitive routine, and conforms to moral and social convention in order to have an easy life. If he values art, it is only for entertainment; and if he is religious, it is only to relieve his distress.
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